Running a business is a big deal. An entrepreneur has to handle and oversee a lot of tasks—from recruiting and managing employees to content creation, finance, bookkeeping, customer service, etc. Overseeing this broad spectrum of tasks can be overwhelming. Thus, business owners must learn how to leverage technology to automate…
The global fashion industry is a highly evolving market with distinct needs and innumerable wants. While the tastes of consumers may differ, the aim of the luxury fashion industry is to associate brands with feelings of prestige, importance, status, and grandeur in customers’ minds. Tiffany Amber is a Nigerian brand…
“Taste the feeling” is one of the most well-known brand taglines in the world. Coca-Cola has not only succeeded in offering a wide variety of products loved by many, but it has also created an emotional brand appeal that inspires happiness, optimism, and togetherness. With over 21 brands in its…
Last year, Bloomberg ranked Nigeria as the biggest economy in Africa and named the Nigerian Stock Exchange (NSE) the best-performing stock market of the 93 equity indexes it tracked globally. Its major industries attract millions of dollars in foreign and local investments annually. The fall in oil prices and OPEC…
I know you have fantastic plans for your business this new year.I know you are really energized to catapult your business into the next big thing in your industry.You have plans to double your business assets, strengthen your brand equity, and be on fire.Having goals and plans for your business…
We are a month into the new year, and by now our new year goals should be shaping up into plans ready to be executed. Do you want more customers, more income, and more profitability? Then, you probably need an excellent marketing strategy. But a strategy without a plan does…
From the luxurious to the ridiculous, eBay boasts a stunning array of products. In 2006, it sold a $168 million superyacht at auction. A piece of the Zagami Martian meteorite found in Katsina also sold for $450,000 on eBay. These are just two items from an impressive list of high-ticket…
The Covid-19 Pandemic brought a lot of unexpected disruptions to the processes and operations of businesses in various industries. The resultant effect of the pandemic, the lockdown, and the lifestyle change has accelerated the development of some trends and changes in the way businesses are conducted. From the Manufacturing and…
Do you have a business idea?Do you already run a business?Are you looking to raise capital? Here are seven grants and loan programmes you should explore in 2021. 1. Lagos State Employment Trust Fund (LSETF) MSME Loan Programme Status: Open — Apply at apply.lsetf.ng The LSETF provides affordable loans to…
Are you seeking to give your business an incorporated facelift this new year? You might decide to register either a business name or a company, whichever keeps your startup cost at a minimum. Registering a business name might not be wise, depending on your business type. The benefits of incorporating…
