You’ve probably heard the phrase “Everyone is not your customer.“, but how do you tell who your customers are? Who does your product or service appeal to? Who are the people most likely to buy your product or use your service? If you cannot answer this question specifically, you are…
Understanding your market size is a critical component of launching a business, introducing a new product or service, entering a new market, or developing your existing firm. Identifying the market size for your company helps you understand the market’s revenue and profitability potential, guides business planning and strategy formation, directs…
Introduction Financing is an important aspect of any business, and entrepreneurs are often faced with a critical decision: whether to use equity or debt to fund their business or not. Each option carries its advantages and disadvantages, and understanding when and how to use them can significantly impact your business…
Have you considered how some of the biggest and most successful businesses were conceived? Have you ever heard someone describe an innovative or creative idea and thought, “How did they come up with that? “ Because of the display of ingenuity, the wisdom in plain sight, or the seemingly inconceivable, there…
Businesses do not exist in a vacuum. They exist in an environment regulated by the government of that country. The Government and Businesses are interdependent. The private sector is the engine of a nation, but it must be regulated. Thus, Businesses must be aware of the changes in the regulatory…
You’ve been trying to grow your business by increasing your revenue, and you’ve decided that what you need is more customers. Good idea! You go on a search for the best ways to acquire new customers. You offer referral discounts for your current customers, pay for IG, Facebook, and Google…
Introduction Have you experienced any of the following before? Customers ask for a particular product, but you are out of stock. Does your best-selling product finish at the peak of demand? You have some products that have been tying up your money for months! You lose money because of excess…
Running a business is a big deal. An entrepreneur has to handle and oversee a lot of tasks—from recruiting and managing employees to content creation, finance, bookkeeping, customer service, etc. Overseeing this broad spectrum of tasks can be overwhelming. Thus, business owners must learn how to leverage technology to automate…
“Taste the feeling” is one of the most well-known brand taglines in the world. Coca-Cola has not only succeeded in offering a wide variety of products loved by many, but it has also created an emotional brand appeal that inspires happiness, optimism, and togetherness. With over 21 brands in its…
I know you have fantastic plans for your business this new year.I know you are really energized to catapult your business into the next big thing in your industry.You have plans to double your business assets, strengthen your brand equity, and be on fire.Having goals and plans for your business…
