Intro The history of makeup and its implications in modern society are a subject of fascination for women all over the world. Beauty standards may have changed throughout the years, but the importance of beauty in self-image has remained the same. It is no secret that Tara Fela-Durotoye helped build…
Brand Exposition
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Branding Her Way Out of the Shadows: Tiffany Amber
The global fashion industry is a highly evolving market with distinct needs and innumerable wants. While the tastes of consumers may differ, the aim of the luxury fashion industry is to associate brands with feelings of prestige, importance, status, and grandeur in customers’ minds. Tiffany Amber is a Nigerian brand…
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The Coca-Cola Company: How does it make a Difference
“Taste the feeling” is one of the most well-known brand taglines in the world. Coca-Cola has not only succeeded in offering a wide variety of products loved by many, but it has also created an emotional brand appeal that inspires happiness, optimism, and togetherness. With over 21 brands in its…
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eBay: Doing the Customer’s Bidding
From the luxurious to the ridiculous, eBay boasts a stunning array of products. In 2006, it sold a $168 million superyacht at auction. A piece of the Zagami Martian meteorite found in Katsina also sold for $450,000 on eBay. These are just two items from an impressive list of high-ticket…


