Introduction Startups often find it hard to raise funds, though it is critical to their growth. A lack of track record, uncertain revenue streams, and limited collateral limit their access to traditional funding methods. These challenges also hinder investors and founders from agreeing on a realistic valuation. To escape these…
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How SaaS (Software as a Service) Companies Can Improve Their Product Stickiness
Introduction The recent introduction of artificial intelligence (AI)-powered features in many popular software packages has only intensified the already stiff competition in the Software as a Service (“SaaS”) industry. While gaining market share is, and has always been, vital to the success and growth of SaaS companies, it is the…
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Ten Tips to Dealing with Difficult Customers
“Customers are always right.” Many of us have heard this before. It’s also a good heuristic for business owners. While most customers will be a pleasure to deal with, some can be difficult to deal with and make it difficult to adhere to the spirit of these words. Some of…
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The Future of Retail: Online Checkout
Retail is fast-changing. You can see it all around you. From neighbors getting electronics home-delivered to friends buying clothes from a designer’s IG page. This change, which started with the growth of the Internet, has only increased in pace with the recent lockdown. As retail slowly moves away from the…
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Customer Acquisition Strategies
You spent days, maybe weeks, crafting or finding great products and perfecting your service delivery. It may have taken your savings and even a loan or two to get there. Now, it’s time for customers to start buying and for cash to flow in. Except, they aren’t. Changing our habits,…
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Laws Regulating Businesses in Nigeria (II)
Every country makes laws and rules to regulate business activities. These laws, with varying degrees of success, facilitate good business practices, protect stakeholders, and improve the ease of doing business. Various laws, rules, and regulations guide doing business in Nigeria. They address aspects of running a business, such as sales…
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Laws Regulating Businesses in Nigeria (I)
Every country makes laws and rules to regulate business activities. These laws, with varying degrees of success, facilitate good business practices, protect stakeholders, and improve the ease of doing business. Various laws, rules, and regulations guide doing business in Nigeria. They address aspects of running a business, such as sales…
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Most Profitable Industries in Nigeria
Last year, Bloomberg ranked Nigeria as the biggest economy in Africa and named the Nigerian Stock Exchange (NSE) the best-performing stock market of the 93 equity indexes it tracked globally. Its major industries attract millions of dollars in foreign and local investments annually. The fall in oil prices and OPEC…
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eBay: Doing the Customer’s Bidding
From the luxurious to the ridiculous, eBay boasts a stunning array of products. In 2006, it sold a $168 million superyacht at auction. A piece of the Zagami Martian meteorite found in Katsina also sold for $450,000 on eBay. These are just two items from an impressive list of high-ticket…
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Staying Safe: 10 Simple Tips for Safer Online Shopping
Online stores have greatly improved the shopping experience. Visit any popular e-store, and you will find a mind-boggling array of products at competitive prices. They are open 24/7 and may even deliver orders to your doorstep (the generic boxes help if your order is embarrassing). You can also compare prices…





