Are you interested in volunteering if it would positively impact your business? Yes? OK, then, now is the time to volunteer. We all know it is a great thing. We help our communities and our country, and it benefits us too. Volunteering means rendering service by choice or free will,…
Online stores have greatly improved the shopping experience. Visit any popular e-store, and you will find a mind-boggling array of products at competitive prices. They are open 24/7 and may even deliver orders to your doorstep (the generic boxes help if your order is embarrassing). You can also compare prices…
You offer great products, competitive prices, and top-notch customer service. All that’s left now is building an army of loyal customers. What’s the next step? Marketing, right? Well, it depends. You might be overlooking better options. Most ads are a mild annoyance at best and, at worst, a waste of…
The whole world is just coming out of the crisis caused by COVID-19 and is considering policies to alleviate the plight of its citizenry. The Nigerian government, however, continues to issue, almost daily, policies that add to the excruciating hardship in the country. These include VAT increments, hikes in electricity…
2018 signified a heightened investment in Financial Technology Start-Ups (FinTechs) in Nigeria and Africa. In that year, about $114 million was raised by technology companies in Nigeria, with 75% of this going to FinTech companies. Between 2014 and 2019, Nigeria’s fintech scene raised more than $600 million in funding, representing…
A strategic approach to sales during the holiday season will give better short- and long-term returns.
While the Christmas season is a time of giving, it also presents an opportunity for entrepreneurs to earn money by offering products and services in high demand.
Authors: W. Chan KIM AND Renee MAUBORGNE How do I stand out from competitors? How do I stimulate demand in an overcrowded industry? How do I capture maximum value for my business? How do I create a valuable and profitable niche in the market? Over the years, business leaders have…
In recent years, ride-hailing companies have gained prominence with their unique business model. Uber, Bolt, and others operate digital aggregator applications that connect passengers needing rides with nearby drivers willing to serve them. This on-demand transportation service seamlessly links demand with supply. The year is 2014.Africa still prides itself on…
When businesses consider increasing profitability, they often focus on ways to enhance their revenue or reduce costs. When strategizing factors that impact success, they examine areas such as product innovation, cost innovation, excellent marketing, great branding, effective advertising, and strong customer retention plans, among others. However, they miss out on…
