You’ve probably heard the phrase “Everyone is not your customer.“, but how do you tell who your customers are? Who does your product or service appeal to? Who are the people most likely to buy your product or use your service? If you cannot answer this question specifically, you are…
Understanding your market size is a critical component of launching a business, introducing a new product or service, entering a new market, or developing your existing firm. Identifying the market size for your company helps you understand the market’s revenue and profitability potential, guides business planning and strategy formation, directs…
It was late on Saturday evening, and I was preparing to embark on a journey from Ibadan to Abuja as early as possible on Sunday morning. Rather than having a fun Friday night, I was on the phone, trying in vain to get in touch with the driver who was…
Introduction Have you experienced any of the following before? Customers ask for a particular product, but you are out of stock. Does your best-selling product finish at the peak of demand? You have some products that have been tying up your money for months! You lose money because of excess…
Every country makes laws and rules to regulate business activities. These laws, with varying degrees of success, facilitate good business practices, protect stakeholders, and improve the ease of doing business. Various laws, rules, and regulations guide doing business in Nigeria. They address aspects of running a business, such as sales…
Every country makes laws and rules to regulate business activities. These laws, with varying degrees of success, facilitate good business practices, protect stakeholders, and improve the ease of doing business. Various laws, rules, and regulations guide doing business in Nigeria. They address aspects of running a business, such as sales…
Running a business is a big deal. An entrepreneur has to handle and oversee a lot of tasks—from recruiting and managing employees to content creation, finance, bookkeeping, customer service, etc. Overseeing this broad spectrum of tasks can be overwhelming. Thus, business owners must learn how to leverage technology to automate…
In recent years, ride-hailing companies have gained prominence with their unique business model. Uber, Bolt, and others operate digital aggregator applications that connect passengers needing rides with nearby drivers willing to serve them. This on-demand transportation service seamlessly links demand with supply. The year is 2014.Africa still prides itself on…
