In the past few years, we have seen the rise of gender inclusivity in marketing. For the first time in 56 years, the face of the Mattel brand was a little boy holding a Moschino Barbie purse. We also saw Jaden Smith model for Louis Vuitton’s new women’s line, sporting…
You’ve been trying to grow your business by increasing your revenue, and you’ve decided that what you need is more customers. Good idea! You go on a search for the best ways to acquire new customers. You offer referral discounts for your current customers, pay for IG, Facebook, and Google…
Retail is fast-changing. You can see it all around you. From neighbors getting electronics home-delivered to friends buying clothes from a designer’s IG page. This change, which started with the growth of the Internet, has only increased in pace with the recent lockdown. As retail slowly moves away from the…
You spent days, maybe weeks, crafting or finding great products and perfecting your service delivery. It may have taken your savings and even a loan or two to get there. Now, it’s time for customers to start buying and for cash to flow in. Except, they aren’t. Changing our habits,…
The global fashion industry is a highly evolving market with distinct needs and innumerable wants. While the tastes of consumers may differ, the aim of the luxury fashion industry is to associate brands with feelings of prestige, importance, status, and grandeur in customers’ minds. Tiffany Amber is a Nigerian brand…
We are a month into the new year, and by now our new year goals should be shaping up into plans ready to be executed. Do you want more customers, more income, and more profitability? Then, you probably need an excellent marketing strategy. But a strategy without a plan does…
You offer great products, competitive prices, and top-notch customer service. All that’s left now is building an army of loyal customers. What’s the next step? Marketing, right? Well, it depends. You might be overlooking better options. Most ads are a mild annoyance at best and, at worst, a waste of…
A strategic approach to sales during the holiday season will give better short- and long-term returns.
When businesses consider increasing profitability, they often focus on ways to enhance their revenue or reduce costs. When strategizing factors that impact success, they examine areas such as product innovation, cost innovation, excellent marketing, great branding, effective advertising, and strong customer retention plans, among others. However, they miss out on…
