You’ve probably heard the phrase “Everyone is not your customer.“, but how do you tell who your customers are? Who does your product or service appeal to? Who are the people most likely to buy your product or use your service? If you cannot answer this question specifically, you are…
Understanding your market size is a critical component of launching a business, introducing a new product or service, entering a new market, or developing your existing firm. Identifying the market size for your company helps you understand the market’s revenue and profitability potential, guides business planning and strategy formation, directs…
Businesses do not exist in a vacuum. They exist in an environment regulated by the government of that country. The Government and Businesses are interdependent. The private sector is the engine of a nation, but it must be regulated. Thus, Businesses must be aware of the changes in the regulatory…
It was late on Saturday evening, and I was preparing to embark on a journey from Ibadan to Abuja as early as possible on Sunday morning. Rather than having a fun Friday night, I was on the phone, trying in vain to get in touch with the driver who was…
Introduction Have you experienced any of the following before? Customers ask for a particular product, but you are out of stock. Does your best-selling product finish at the peak of demand? You have some products that have been tying up your money for months! You lose money because of excess…
The whole world is just coming out of the crisis caused by COVID-19 and is considering policies to alleviate the plight of its citizenry. The Nigerian government, however, continues to issue, almost daily, policies that add to the excruciating hardship in the country. These include VAT increments, hikes in electricity…
