“Customers are always right.” Many of us have heard this before. It’s also a good heuristic for business owners. While most customers will be a pleasure to deal with, some can be difficult to deal with and make it difficult to adhere to the spirit of these words. Some of…
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After Acquisition, Retention
You’ve been trying to grow your business by increasing your revenue, and you’ve decided that what you need is more customers. Good idea! You go on a search for the best ways to acquire new customers. You offer referral discounts for your current customers, pay for IG, Facebook, and Google…

