Understanding your market size is a critical component of launching a business, introducing a new product or service, entering a new market, or developing your existing firm. Identifying the market size for your company helps you understand the market’s revenue and profitability potential, guides business planning and strategy formation, directs…
You’ve been trying to grow your business by increasing your revenue, and you’ve decided that what you need is more customers. Good idea! You go on a search for the best ways to acquire new customers. You offer referral discounts for your current customers, pay for IG, Facebook, and Google…
“Taste the feeling” is one of the most well-known brand taglines in the world. Coca-Cola has not only succeeded in offering a wide variety of products loved by many, but it has also created an emotional brand appeal that inspires happiness, optimism, and togetherness. With over 21 brands in its…
The Covid-19 Pandemic brought a lot of unexpected disruptions to the processes and operations of businesses in various industries. The resultant effect of the pandemic, the lockdown, and the lifestyle change has accelerated the development of some trends and changes in the way businesses are conducted. From the Manufacturing and…
