Understanding your market size is a critical component of launching a business, introducing a new product or service, entering a new market, or developing your existing firm. Identifying the market size for your company helps you understand the market’s revenue and profitability potential, guides business planning and strategy formation, directs…
2018 signified a heightened investment in Financial Technology Start-Ups (FinTechs) in Nigeria and Africa. In that year, about $114 million was raised by technology companies in Nigeria, with 75% of this going to FinTech companies. Between 2014 and 2019, Nigeria’s fintech scene raised more than $600 million in funding, representing…
