Intro The history of makeup and its implications in modern society are a subject of fascination for women all over the world. Beauty standards may have changed throughout the years, but the importance of beauty in self-image has remained the same. It is no secret that Tara Fela-Durotoye helped build…
The global fashion industry is a highly evolving market with distinct needs and innumerable wants. While the tastes of consumers may differ, the aim of the luxury fashion industry is to associate brands with feelings of prestige, importance, status, and grandeur in customers’ minds. Tiffany Amber is a Nigerian brand…
“Taste the feeling” is one of the most well-known brand taglines in the world. Coca-Cola has not only succeeded in offering a wide variety of products loved by many, but it has also created an emotional brand appeal that inspires happiness, optimism, and togetherness. With over 21 brands in its…
When businesses consider increasing profitability, they often focus on ways to enhance their revenue or reduce costs. When strategizing factors that impact success, they examine areas such as product innovation, cost innovation, excellent marketing, great branding, effective advertising, and strong customer retention plans, among others. However, they miss out on…
