Introduction Startups often find it hard to raise funds, though it is critical to their growth. A lack of track record, uncertain revenue streams, and limited collateral limit their access to traditional funding methods. These challenges also hinder investors and founders from agreeing on a realistic valuation. To escape these…
Introduction The African Continental Free Trade Area (“AFCFTA”) is a free trade area agreement that has the power to propel the Nigerian economy forward. The AFCFTA Agreement establishes a single continental market of 1.2 billion people with a cumulative GDP of over $2.5 trillion across 55 member states of the…
Introduction The recent introduction of artificial intelligence (AI)-powered features in many popular software packages has only intensified the already stiff competition in the Software as a Service (“SaaS”) industry. While gaining market share is, and has always been, vital to the success and growth of SaaS companies, it is the…
You’ve probably heard the phrase “Everyone is not your customer.“, but how do you tell who your customers are? Who does your product or service appeal to? Who are the people most likely to buy your product or use your service? If you cannot answer this question specifically, you are…
Understanding your market size is a critical component of launching a business, introducing a new product or service, entering a new market, or developing your existing firm. Identifying the market size for your company helps you understand the market’s revenue and profitability potential, guides business planning and strategy formation, directs…
Introduction Financing is an important aspect of any business, and entrepreneurs are often faced with a critical decision: whether to use equity or debt to fund their business or not. Each option carries its advantages and disadvantages, and understanding when and how to use them can significantly impact your business…
Have you considered how some of the biggest and most successful businesses were conceived? Have you ever heard someone describe an innovative or creative idea and thought, “How did they come up with that? “ Because of the display of ingenuity, the wisdom in plain sight, or the seemingly inconceivable, there…
Businesses do not exist in a vacuum. They exist in an environment regulated by the government of that country. The Government and Businesses are interdependent. The private sector is the engine of a nation, but it must be regulated. Thus, Businesses must be aware of the changes in the regulatory…
In the past few years, we have seen the rise of gender inclusivity in marketing. For the first time in 56 years, the face of the Mattel brand was a little boy holding a Moschino Barbie purse. We also saw Jaden Smith model for Louis Vuitton’s new women’s line, sporting…
“Customers are always right.” Many of us have heard this before. It’s also a good heuristic for business owners. While most customers will be a pleasure to deal with, some can be difficult to deal with and make it difficult to adhere to the spirit of these words. Some of…
