In the past few years, we have seen the rise of gender inclusivity in marketing. For the first time in 56 years, the face of the Mattel brand was a little boy holding a Moschino Barbie purse. We also saw Jaden Smith model for Louis Vuitton’s new women’s line, sporting…
You spent days, maybe weeks, crafting or finding great products and perfecting your service delivery. It may have taken your savings and even a loan or two to get there. Now, it’s time for customers to start buying and for cash to flow in. Except, they aren’t. Changing our habits,…
We are a month into the new year, and by now our new year goals should be shaping up into plans ready to be executed. Do you want more customers, more income, and more profitability? Then, you probably need an excellent marketing strategy. But a strategy without a plan does…
You offer great products, competitive prices, and top-notch customer service. All that’s left now is building an army of loyal customers. What’s the next step? Marketing, right? Well, it depends. You might be overlooking better options. Most ads are a mild annoyance at best and, at worst, a waste of…
