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    Understanding your Market II- Defining your Target Market

    October 27, 2023 - By Ayomipo Adeniyi

    You’ve probably heard the phrase “Everyone is not your customer.“, but how do you tell who your customers are?  Who does your product or service appeal to?  Who are the people most likely to buy your product or use your service?  If you cannot answer this question specifically, you are…

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  • Articles

    Post-Pandemic World: Adapting to New Business Realities

    January 26, 2021 - By Ayomipo Adeniyi

    The Covid-19 Pandemic brought a lot of unexpected disruptions to the processes and operations of businesses in various industries. The resultant effect of the pandemic, the lockdown, and the lifestyle change has accelerated the development of some trends and changes in the way businesses are conducted. From the Manufacturing and…

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