Introduction The African Continental Free Trade Area (“AFCFTA”) is a free trade area agreement that has the power to propel the Nigerian economy forward. The AFCFTA Agreement establishes a single continental market of 1.2 billion people with a cumulative GDP of over $2.5 trillion across 55 member states of the…
In the past few years, we have seen the rise of gender inclusivity in marketing. For the first time in 56 years, the face of the Mattel brand was a little boy holding a Moschino Barbie purse. We also saw Jaden Smith model for Louis Vuitton’s new women’s line, sporting…
It was late on Saturday evening, and I was preparing to embark on a journey from Ibadan to Abuja as early as possible on Sunday morning. Rather than having a fun Friday night, I was on the phone, trying in vain to get in touch with the driver who was…
Intro The history of makeup and its implications in modern society are a subject of fascination for women all over the world. Beauty standards may have changed throughout the years, but the importance of beauty in self-image has remained the same. It is no secret that Tara Fela-Durotoye helped build…
Have you ever taken a sip of a fruity Chapman and felt so lovey-dovey that you used the moment to propose to your girlfriend? NATIDO’s Cuisine has such an effect! LOL. NATIDO’s Cuisine is an online food restaurant that delivers breakfast primarily to corporate individuals and entrepreneurs. Famous for prioritizing…
Remember the parking lot scene in the movie Madea Goes to Jail, where Madea uses a forklift to move a lady’s Ferrari for stealing a parking spot? Getting a secured parking space in cities is almost impossible. Undoubtedly, Secured Parking is set to change the narrative. The company’s technology system…
The global fashion industry is a highly evolving market with distinct needs and innumerable wants. While the tastes of consumers may differ, the aim of the luxury fashion industry is to associate brands with feelings of prestige, importance, status, and grandeur in customers’ minds. Tiffany Amber is a Nigerian brand…
We are a month into the new year, and by now our new year goals should be shaping up into plans ready to be executed. Do you want more customers, more income, and more profitability? Then, you probably need an excellent marketing strategy. But a strategy without a plan does…
Are you seeking to give your business an incorporated facelift this new year? You might decide to register either a business name or a company, whichever keeps your startup cost at a minimum. Registering a business name might not be wise, depending on your business type. The benefits of incorporating…
Are you interested in volunteering if it would positively impact your business? Yes? OK, then, now is the time to volunteer. We all know it is a great thing. We help our communities and our country, and it benefits us too. Volunteering means rendering service by choice or free will,…
